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If you own a private security company, you’re competing in an industry that's becoming increasingly specialized, and one of the challenges of marketing is communicating what makes your company different and worthy of new clients. The best marketing strategies for security companies will be targeted and specific to ensure that the message is clear and delivered to the appropriate audience. These days, it’s not enough to have a standard website you need a responsive website, which means a site that retains size, clarity, font, and color scheme when viewed on mobile devices. More than 50 percent of your target customer base uses a mobile device to engage with businesses online, so your website has to translate well for people on the go. Your website is the window into your security business, the first glimpse that prospects will have of what you’re offering. It goes without saying that your website needs to be well designed, with bold attention grabbing headlines and easy to use navigation. Many people don’t know all the services that these businesses can provide. Your task is to educate your audience so that they understand why your services are important, and how those services can improve their daily existence. To do this, you need to create content, which can include informative blog pieces, instructional videos, and whitepapers. The trick is that this content has to be valuable, which simply means that it has to answer this fundamental question in the mind of your audience: What’s in it for me?In other words, create content that solves problems for your audience, or answers questions they may have about your business. For example, create a series of instructional videos that demonstrate how unsafe most houses are, and simple ways for people to correct this problem.

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…… Private SecurityThe various factors that influence both the definition and the perception of private security are typically environmental but can be internal and external to the issue of security itself.

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ADT smoke sensors sound off if a fire is detected.

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In that regard therefore, the various components of physical security, some of which are discussed in significant detail in this text, should seek to secure people and organizational assets from intruders.

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After only a year his partner left, at which time the firm was renamed the Pinkerton National Detective Agency, with the tag line 'the eye that never sleeps' Dempsey, 2010.